Fit36 News

Fit36® News

New Workout Reaches New Level in Fitness

Nov 24, 2015

Burn More Calories in Just 36 Minutes with New Fitness Training Concept
 

HIGHLANDS RANCH, Colo., (November 24, 2015) -- There’s a new fitness training concept that gives individuals a full-body, strength-based workout in much less time than traditional workouts and weight training. FIT36®, managed by Colorado-based WellBiz Brands, Inc., gets members results in 36-minute classes of high intensity interval training. Touted as the next level in fitness, FIT36® has studios opening in the next few weeks in Denver, Highlands Ranch, Colo., Waldwick, N.J. and Virginia Beach, and will be opening several additional locations over the next six months.

               High intensity interval training (HIIT) is a modern form of exercise that combines short periods of intense exercise with short periods of rest. At FIT36®, members are outfitted with a heart rate training system to monitor their intensity level as they go through the 12 circuits, each circuit involving 60 seconds of work and 30 seconds of rest. Each station is completed twice to form the 36-minute HIIT workout. With a brief warm-up and stretch at the end, clients are typically in and out the door in 45 minutes or less.

               FIT36® classes are done in small groups, not to exceed 24 people. There are two trainers per class to provide a better trainer to member ratio than most small group classes.  The group setting also acts as a motivator and helps fuel a competitive spirit. Between the heart-rate tracking system, experienced trainers and the motivating community, the workout is optimal for burning calories and building muscle in a fun and safe environment. The types of movements are self-limiting and resistance-focused to push everyone to the max safely.

               FIT36® workouts are designed to span the entire spectrum of movement from everyday pushing and pulling to dynamic multi-plane lifts and exercises using a wide range of equipment, including battle ropes, TRX straps, rowers, Spin bikes, balance balls, monkey bars, barbells, kettle bells and more. Among the equipment not used is treadmills. The circuits are changed daily to alternate the movements, and then bi-weekly the exercises are completely revamped to keep the workout interesting and challenging.

               "HIIT also helps afterburn, which basically lets you continue to burn calories hours after your workout*," says Karen Pierce, owner of FIT36® in Highlands Ranch, Colo. "If you workout Thanksgiving morning, you can still be burning calories at the big feast.  The FIT36® workout is one of the most efficient ways to maintain, even lose weight, while building strength, athleticism and stamina, in under an hour."

               The combination of efficiency, intensity and strength-based results has drawn the interest of former professional athletes, as well as weekend warriors, who take their health and wellness seriously and are looking to get an edge.

               “The first time I tried the workout I was immediately drawn to how much it felt like training as an athlete again,” said FIT36® Denver Tech Center Owner and former Major League Soccer goalie Steve Cronin. “Once I got hooked, I knew I wanted to be a part of this brand. I knew I wanted to provide a place where people could train like an athlete and get the results they expect.”


ABOUT FIT36® and WELLBIZ BRANDS, INC.
WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colo. and is one of the largest health and wellness companies in the United States.  The company manages three separate franchise entities: Fit 36, LLC, which franchises high intensity interval training studios, with workouts done as a group, Elements Therapeutic Massage, LLC, which franchises massage studios, providing custom therapeutic massage to meet clients’ individual needs, and Fitness Together Franchise, LLC, which franchises one-on-one and semi-private group personal training studios.

Fitness Together Franchise, LLC began franchising in 1996 and has approximately 170 Fitness Together® locations across the United States. Elements Therapeutic Massage, LLC began franchising in 2006 and has over 215 Elements Massage™ locations in 36 states. Fit 36, LLC began franchising in 2014 and has a single FIT36® location in downtown Denver with four new studios set to open in the next several weeks.

For more information about FIT36® visit FIT36fitness.com. For more information about Elements Massage™ or The Elements Promise™, visit ElementsMassage.com. For more information about Fitness Together®, visit FitnessTogether.com.

Each FIT36® location is independently owned and operated by an individual franchise owner. 

*Article on Livestrong.com that references University of New Mexico study on afterburn and HIIT. 


Media Contact:  Nick Piburn, npiburn@wellbizbrands.com or 720-457-1376

Media Contact:  Nancy Christopher-Wilkes, nancy@ platypus-ad.com or 414-698-4915